Raise Awareness for Your Cause

Does your charity have a relationship with a well-known celebrity or brand? Do you have access to one-of-a-kind items or experiences? Sell this unique inventory as part of a High Profile Charity Campaign on eBay!

A High Profile Charity Campaign can include a unique experience—such as VIP concert tickets—to hundreds of exclusive items from a celebrity closet clean-out. These campaigns typically receive significant interest from eBay buyers and the media, giving you the opportunity to reach new potential donors and raise significant funds.

Because of the increased attention and engagement associated with a High Profile Campaign, the eBay for Charity team wants to make sure it is a success! If you have an opportunity that may qualify for a High Profile Charity Campaign, please contact a member of the eBay for Charity team at charityteam@ebay.com.

Below are some highlights of successful campaigns throughout 2016.

Warren Buffett Lunch

In 2016, the winning bid for Lunch with Warren Buffett was $3.45 million. Since 2003, Buffett has auctioned off an invitation to lunch on eBay with the proceeds benefiting GLIDE, a charity that runs a number of anti-poverty programs in San Francisco. The winner can bring up to seven friends to dine with Buffett at a steakhouse in New York City and seek his business advice.

Nike Jordan Brand + Kobe Bryant

In conjunction with the 2016 NBA All-Star Weekend, the Jordan brand honored Kobe Bryant’s legendary career presenting him with a one-of-a-kind gift: a full set of Air Jordan 1-30 in brilliant white. The gift was also accompanied by another full set of the Air Jordan line in black, which was auctioned off on eBay. In a 24-hour charity auction, this set raised $240,100 for the Kobe and Vanessa Bryant Foundation.

Stephen Curry Oakland Strong

In December 2016, eBay teamed up with Stephen Curry to auction off two pairs of custom-made Under Armor sneakers to raise money for those affected by a deadly fire in the Warriors’ home city of Oakland earlier that month. Curry’s game-worn pair sold for $30,101, the highest price ever paid for shoes worn by player currently in the NBA. His pre-game sneakers fetched $15,100, raising a total of over $45,000 for Oakland Fire Relief Fund to help fire victims and their families.

Meet Paul McCartney

For a winning bid of $36,585, one lucky fan and a friend had the chance to meet music legend Paul McCartney, attend a private sound-check and a concert with VIP treatment. 100% of the proceeds from this auction supported MusiCares mission to provide critical assistance for music people in times of need.

Why eBay?

We know you have plenty of auction platforms to choose from, but only eBay allows charities to keep 100% of the funds raised from your High Profile Campaigns. Why give up to 30% of the value of your items away when eBay can provide the same white-glove service at no cost to you? Bottom line: eBay for Charity wants to help you raise more funds and we would love to speak with you about your opportunity. Email us at charityteam@ebay.com!

Due to the sensitive nature of High Profile Campaigns, we strongly recommend working with a professional auction management agency to help manage your event. These agencies work directly with eBay on the end-to-end execution of High Profile Campaigns, including planning your campaign, creating listings, handling bidder questions, and managing fulfillment. eBay for Charity works closely with two excellent auction management agencies.

 

Auction Cause:

Auction Cause is a leader in Cause Marketing campaigns, branding, and fundraising utilizing the eBay platform, generating more than two billion media impressions and counting. By integrating our clients’ campaigns with social media outreach using Twitter, Facebook, blogs, viral videos, and more, Auction Cause is able to tap into an even wider audience. The results are brand loyalty, nonprofit enthusiasm, and celebrity buzz–all while raising serious money for causes.

For more information, visit: www.auctioncause.com

 

Matchfire Auctions:

Since 2001, Matchfire Auctions has executed over 700 high-profile Cause Marketing campaigns. These campaigns, launched globally to large and diverse communities on eBay and social networks, have built brand awareness and goodwill for over 400 of the world’s best known brands, celebrities, agencies, and charities.  Matchfire Auctions campaigns have raised over $60 million for causes worldwide, attracted billions of impressions and engaged millions of consumers in cause-driven transactions.

For more information, visit: www.matchfireauctions.com 

Check Out All the Programs Available Through eBay

Favorite Charities

We personalize the eBay shopping and selling experience for all supporters that identify you as their Favorite charity.

Community Selling

Engage your supporters to sell items on eBay and donate a percentage of the profits to you.

High Profile Campaigns

Leverage your celebrities, brands, and influencers to support you with unique experiences or one-of-a-kind auctions.

Direct Selling

As a charity, sell on eBay to expose your products to a massive community of 167 million active buyers…and we waive your fees.

Dedicated eBay Store

Enhance the way you merchandise your items through a dedicated eBay store.

Seasonal Marketing

Display your charity brand throughout the eBay site and community of 167 million active buyers in our emails, social channels, and more.

Gifts that Give Back

Sell symbolic donations in the eBay marketplace to our entire global community.

Exclusive Ad Packages

Advertise on eBay with special packages designed just for charity organizations.

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