Featured Success Stories

Thousands of charities both small and large have experienced huge success with eBay for Charity. Be inspired by their stories and discover ways your cause can benefit from our global audience.

About Blind Cat Rescue

Founded by Alana Miller and her daughter Stephanie, Blind Cat Rescue is a lifetime cat care sanctuary for blind, FIV, & FELV+ cats located in St. Pauls, North Carolina (USA).

In 2005, Blind Cat Rescue constructed their first building as a safe place for blind cats who were deemed not adoptable by regular shelters and were going to be euthanized simply because they were blind.  In 2011, they built a second shelter to provide a safe place for Leukemia positive (FELV+) and Feline Immunodeficiency Virus (FIV+) cats who otherwise would have been killed because they tested positive for those viruses.


Fundraising Need

The costs of maintaining the cat care sanctuary runs approximately $1,200 per day to provide quality food and medical care for the approximately 100 cats and typically spend $100K for medical care each year.

Back in early 2000, Blind Cat Rescue needed a place to house the cats to accommodate the growing number of displaced cats. The majority of cats came from high-kill shelters or rescuers that saved them from unnecessary euthanizations. The goal was to create a lifetime care sanctuary—Blind Cat Rescue does not adopt. All of their cats have been rejected by other shelters at least once and many have had multiple placements. These lifetime sanctuaries prevent future abandonment and the cats finally have a forever home.


eBay for Charity Solution: Favorites and Community Selling

To activate their passionate supporters, Blind Cat Rescue invited their community of followers on Facebook to participate in the eBay for Charity program. They also encouraged involvement via e-newsletters targeting their existing base.  Blind Cat Rescue successfully raised funds simply by…

  1. Inviting their community to Favorite Blind Cat Rescue & Sanctuary on eBay for Charity. Every time a supporter Favorited their cause,  Blind Cat Rescue would automatically be featured in Give at Checkout and allow for direct donations to their favorite cause when eBay community of buyers made a purchase.
  2. Encouraging supporters to sell items on the eBay platform and donate proceeds to Blind Cat Rescue. The community gets excited and follows through with Community Selling! They donate anywhere between 10-100% of their listing sale to Blind Cat, selling at their convenience and throughout the year which has resulted in ongoing donations their cause.

Impact

Due to their active efforts to promote participation and involvement from their community,  6,500 eBay users have selected Blind Cat Rescue as their Favorite charity which led to nearly $400,000 funds raised through the Give at Checkout placement and $200,000 funds raised through Community Selling.

eBay for Charity fundraising channels has helped Blind Cat Rescue raise over $680,000 since 2011.  These funds were used to  purchase 2 sanctuary homes, all in cash and the company is debt free. These sanctuaries are integral to their mission because a cat comes to Blind Cat Rescue and Sanctuary, they finally have a forever home with our shelters.   

They continue to raise $4,500 a month on average from Community Sellers that sell and donate proceeds to Blind Cat Rescue. This significant amount covers 50% of annual medical bills for the cats living in these cat sanctuaries.


Learnings

Promote the contributions made by your community of fundraisers. Highlight their eBay listings or donations on your charity’s Facebook page . This also demonstrates how easily others can participate in eBay’s Community Selling to benefit their favorite charity at their own convenience.

  1. Always send or post personalized Thank You’s, especially on your Facebook page. Everyone loves to be recognized and appreciates a gracious and heartfelt “thank you.” This is a great way to publicly acknowledge the efforts and thoughtfulness of your supporters.
  2. Include a website mention (like this) promoting the eBay for Charity program with an explanation of how this supports your cause. Don’t forget a direct link to your charity profile page on eBay—this way visitors to your page start selling and donating to your cause right away!

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